Grow your business in Europe: Sell2Europe takes care of everything
Leveraging the EU market’s potential by partnering with a company that can facilitate sales and distribution within Europe.
At Sell2Europe.com, we believe in making it easy for your company to succeed in the European market. We partner with businesses like yours to remove the complexities of international sales. Our job is to establish partnerships with manufacturers and ensure exclusive distribution of their products in one or more European countries.
We handle everything from contract management to product purchasing, freeing you to focus on what you do best – running your business.
We are not only consultants. We purchase your products and distribute them in Europe.
To be successful, this business requires a structured and organized approach that we have been applying for years. For us, the first step is to validate that the manufacturer is likely to become a long-term partner, who shares our corporate values.
To maximize our chances of success, we ensure that our partners operate in a promising industry sector that is compatible with our experience and distribution networks. We exclusively focus on the premium product niche.
We purchase the merchandise and develop the market from A to Z, ensuring direct B2B or B2C marketing through our own resources. This means that a single project can take several years to reach maturity.
The project follows a complete life cycle from the feasibility study, through the commercial agreement (contract), to marketing and after-sales service.
The Main Stages of the Pre-Project
The pre-project phase is a crucial step in any project, as it sets the foundation for the success of the entire endeavor. It typically involves the following stages:
Partnership Interest Form Analysis: We analyze your partnership interest form which contains a brief summary of your company (history, expertise, best sellers, vision for the future). You briefly describe your vision for the distribution of your products in Europe and your expectations.
Pre-Financial Study: If our companies have a common interest, we start a Pre-financial study (a preliminary project). If your products and company are compatible with our distribution model, we analyze the figures! Based on the purchase prices you provide, we evaluate the cost of the product delivered to our warehouse in France (where our distribution structure is located).
Market Research: We conduct a detailed evaluation of the existing competition on the European market. We identify possible market penetration strategies. We determine the price positioning of your products on the European market according to proven distribution models (BtB, BTC). We assess whether the assumed price-quality ratio seems attractive.
Technical Analysis: If the market research demonstrates potential financial profitability for your project, we move on to the technical analysis! In this stage, we have more in-depth discussions with your team to better understand your products from a technical perspective (warranty, after-sales management, etc.).
Legal Validation: Through discussions with your team, we validate that your products can be distributed in Europe, minimizing legal risks.
Partnership Agreement: If we are convinced by the technical, legal, and financial aspects of your project, we reach an agreement after several iterations! We propose a distribution contract to you. This contract includes the following key elements: minimum partnership duration, distribution and payment terms, etc.
It’s not basic distribution, it is real project development over years
You got it, our strategy is quality over quantity. This means that we only engage in a very limited number of projects. Why is that?
On the one hand, we act as specialists. It’s not about putting your products on general e-commerce platforms or global marketplaces and waiting to see what happens! What if your national brand was “dropped” on the main European e-commerce platform and then “mistreated” by customers? That wouldn’t be very good for your image, would it?
Also, signing a partnership agreement is just the beginning. As you have understood, we are not just importers who buy your products, but above all, project developers. This therefore implies not only a well-thought-out distribution strategy, but also a perfect understanding of your products by our team.
At this stage, our team starts the project in order to build a “beautiful story” around your products. The main development stages we go through are:
- Technical understanding and mastery of your products. This step alone takes several weeks of experience. We usually come to your premises for accelerated training with your specialists.
- Detailed analysis of the competition and definition of the competitive advantages of your products against the competition. Search for several market penetration angles. Our team of experts will craft a customized plan to maximize your reach and sales potential across the EU.
- Construction of communication tools (information sites, webshops) and content.
- Implementation (as needed) of SEO (Search Engine Optimization), SEA (Search Engine Advertising), SMO (Social Media Optimization), SMA (Social Media Advertising), etc. techniques.
- Search for partners and build a distribution network via resellers and/or retailers.
- Formation of a dedicated sales and after-sales team.
What we DON’t DO!
At Sell2europe.com
, we like to keep it simple and straight forward.
The best marketers enjoy and love what they do. That’s why we only focus on what we like and where we are the best at.
Tip
We are NOT a service company that supports customers in the same way as a consultant on a particular process (supply chain, seo, digital marketing, etc.). We don’t sell services. We only deal with full projects (from purchasing your products to selling them). This means that once we have validated the feasibility of deploying your concept for our company, we take charge of all the steps involved (from purchasing, through distribution, to after-sale).
Tip
if you are already involved in a process of selling your products in Europe, directly or indirectly (via distributors), we will not be able to work with your company.
Warning
If you want to move fast, we’re probably not the right partner for you (sorry) :(( If it’s the case, we also can list your company on a database to look for suppliers and distributors in Europe.
To develop your concept in Europe, of course we use SEA (Search Engine Advertising) but also SEO (search engine optimization) which is very important for us. Traditionally our strategy is to build a network of websites in order to achieve several goals. First one is to bring credibility to the products by supplying technical data, discussing them in blogs, to display reviews and real projets details and feedbacks. The idea is to create a European ecosystem around the brand and the products. This process takes (more and more) time and requires a great deal of expertise.
We don’t sell your product in a hurry on the first marketplace that comes along… We don’t want to run the risk of damaging your brand image because our team didn’t have a mature understanding of your products. How many brands have tried this in haste, without a structured approach, and collected catastrophic customer reviews … that won’t disappear any time soon.
Confidentiality and Project Evolution
Most of our clients have chosen to develop their business under a white label. Their own brand is not visible, and we handle distribution under one or more brands that we create for the occasion.
After testing the market free of charge for 2 or 3 years, the manufacturer usually assesses the value of setting up a distribution structure using their own resources.
If the project is a half-success or a failure, the project may also stop naturally. In fact, it is always a success because it has allowed the market to be tested without any costs or risks and with a minimal involvement from your teams. See the advantages of establishing a partnership with our company .